Farm Insurance NZ :: News
SHARE

Share this news item!

AIA Australia Highlights Need for Industry Adaptation

AIA Australia Highlights Need for Industry Adaptation

AIA Australia has raised concerns about impending structural changes in the life insurance sector, driven by increasing mental health claims and economic volatility.
CEO Damien Mu emphasized the necessity for the industry to adapt to these evolving challenges to ensure sustainability.

During a recent presentation, Mu highlighted that mental health claims have doubled since 2014, now accounting for a significant portion of total claims. This surge, coupled with rising premiums and cost-of-living pressures, poses a threat to the current life insurance models.

Mu pointed out that many households could only afford a limited number of mortgage repayments if they lost their income, underscoring the critical role of life insurance in financial security. He advocated for a shift towards sustainable pricing and severity-based product designs, moving away from comprehensive, high-cost Total and Permanent Disability (TPD) cover.

AIA Australia's TPD Assist model, which supports clients' gradual return to work, has shown promising outcomes and may inform future product refinements. Mu also urged advisers to consider long-term affordability when selecting products for clients, emphasizing the importance of maintaining protection over time.

Collaboration among industry stakeholders, regulators, and advisers is essential to modernize best-interest duties and support the transition to more sustainable life insurance structures. This proactive approach aims to address the challenges posed by rising mental health claims and economic pressures, ensuring the industry's resilience and continued ability to serve policyholders effectively.

Published:Tuesday, 21st Apr 2026
Source: Paige Estritori

Share this news item:

Insurance News

Surge in Insurance Complaints Highlights Processing Delays Surge in Insurance Complaints Highlights Processing Delays
21 Apr 2026: Paige Estritori

Recent data from the Australian Financial Complaints Authority (AFCA) reveals a significant increase in consumer complaints against insurance companies, reaching an unprecedented average of 100 complaints per day. This surge is primarily attributed to delays in processing routine claims, rather than issues stemming from natural disasters. - read more
Cyber Threats Expose Gaps in Australian Insurers' Preparedness Cyber Threats Expose Gaps in Australian Insurers' Preparedness
21 Apr 2026: Paige Estritori

The latest PwC Insurance Banana Skins Survey highlights a concerning trend: Australian insurers are trailing their global counterparts in preparedness for emerging risks, particularly in the realms of cyber threats and artificial intelligence (AI). This gap raises questions about the industry's resilience and its ability to adapt to rapidly evolving technological challenges. - read more
Market Concentration in Australian Insurance: A Double-Edged Sword Market Concentration in Australian Insurance: A Double-Edged Sword
21 Apr 2026: Paige Estritori

Australia's general insurance market is notably concentrated, with four major companies—Insurance Australia Group (IAG), Suncorp, QBE, and Allianz—controlling approximately 74% of the market. This dominance has sparked discussions about the potential implications for competition and consumer outcomes. - read more
Life Insurers Advocate for Updated Code of Practice Life Insurers Advocate for Updated Code of Practice
21 Apr 2026: Paige Estritori

The Australian life insurance industry is actively supporting revisions to the Life Insurance Code of Practice, aiming to align with evolving regulatory requirements and consumer expectations. This initiative underscores the sector's commitment to maintaining trust and relevance in a dynamic environment. - read more
AIA Australia Highlights Need for Industry Adaptation AIA Australia Highlights Need for Industry Adaptation
21 Apr 2026: Paige Estritori

AIA Australia has raised concerns about impending structural changes in the life insurance sector, driven by increasing mental health claims and economic volatility. CEO Damien Mu emphasized the necessity for the industry to adapt to these evolving challenges to ensure sustainability. - read more
Australian Life Insurers Report Significant Underwriting Profit Australian Life Insurers Report Significant Underwriting Profit
21 Apr 2026: Paige Estritori

The Australian Prudential Regulation Authority (APRA) has reported a substantial underwriting gain of $279 million for the life insurance sector in the December quarter of 2025. This marks a significant improvement from the $36 million recorded in the same period the previous year, highlighting the industry's resilience and adaptability. - read more


Farm Insurance Articles

Protecting Your Farming Future: Why Machinery Breakdown Coverage is Essential Protecting Your Farming Future: Why Machinery Breakdown Coverage is Essential
Farming is a vital part of New Zealand's economy and cultural heritage, representing a way of life for thousands across the country. With its unique landscapes and diverse climate, New Zealand farmers are renowned for producing a wide array of high-quality products that serve not only the nation's needs but also supply a multitude of international markets. - read more
Customizing Your Farm Insurance: Tailoring Policies to Fit Unique Agricultural Needs Customizing Your Farm Insurance: Tailoring Policies to Fit Unique Agricultural Needs
Those who work the land know that every farm has its own heartbeat - its unique rhythm defined by the crops it yields, the livestock it nurtures, and the natural environment it exists within. Recognizing this individuality is crucial, especially when it comes to safeguarding your agricultural investment with the right insurance policy. - read more
Securing Your Farm's Future: Top Estate Planning Tips for New Zealand Farmers Securing Your Farm's Future: Top Estate Planning Tips for New Zealand Farmers
New Zealand's farming community forms the backbone of its thriving agricultural sector, yet many overlook the critical importance of proactive estate planning. With farmland often being held within families for generations, securing its future is not just a financial concern, but a deeply personal one as well. - read more
Natural Disaster Preparedness: Insurance Tips for Farmers Facing Adversity Natural Disaster Preparedness: Insurance Tips for Farmers Facing Adversity
In the heart of New Zealand's pastoral verdure, the significance of preparedness for natural disasters is paramount for the farming industry. The distinct landscape, while providing an idyllic backdrop for agricultural pursuits, is not without its challenges. Farmers are often at the mercy of nature's unpredictability, making disaster preparedness not just prudent but essential for the continuity of their livelihood. - read more
Understanding Farm Equipment Insurance: A Breakdown for Australian Farmers Understanding Farm Equipment Insurance: A Breakdown for Australian Farmers
In the dynamic world of Australian agriculture, farm equipment plays a crucial role in the day-to-day operations of farms. From tractors to harvesters, having the right machinery means managing your farm more efficiently. However, the high value of this equipment makes it essential to protect it adequately through insurance. - read more
What does Farm Insurance Cover? What does Farm Insurance Cover?
Farming can be a risky enough business without unanticipated external pressures, but there are also many potential external hazards that can lead to financial loss, including fire, flood, theft, and damage to crops, livestock, and farm equipment. That is why it is important to have farm insurance to protect your livelihood. Read on for more about what farm insurance covers and how it can help protect you from financial ruin. - read more
Protecting Your Farming Future: Why Machinery Breakdown Coverage is Essential Protecting Your Farming Future: Why Machinery Breakdown Coverage is Essential
Farming is a vital part of New Zealand's economy and cultural heritage, representing a way of life for thousands across the country. With its unique landscapes and diverse climate, New Zealand farmers are renowned for producing a wide array of high-quality products that serve not only the nation's needs but also supply a multitude of international markets. - read more
Natural Disaster Preparedness: Insurance Tips for Farmers Facing Adversity Natural Disaster Preparedness: Insurance Tips for Farmers Facing Adversity
In the heart of New Zealand's pastoral verdure, the significance of preparedness for natural disasters is paramount for the farming industry. The distinct landscape, while providing an idyllic backdrop for agricultural pursuits, is not without its challenges. Farmers are often at the mercy of nature's unpredictability, making disaster preparedness not just prudent but essential for the continuity of their livelihood. - read more
Customizing Your Farm Insurance: Tailoring Policies to Fit Unique Agricultural Needs Customizing Your Farm Insurance: Tailoring Policies to Fit Unique Agricultural Needs
Those who work the land know that every farm has its own heartbeat - its unique rhythm defined by the crops it yields, the livestock it nurtures, and the natural environment it exists within. Recognizing this individuality is crucial, especially when it comes to safeguarding your agricultural investment with the right insurance policy. - read more

Need a Quote?
Start your free farm insurance quote comparison here.

Start here

Farm Type:
Postcode:

Knowledgebase
Term Life Insurance:
A form of life insurance that is a pure protection policy with no cash or maturity value which lasts for a specific length of time, called a term.