The acquisition will see all Add Insure staff transition to Grace Insurance NT, ensuring the retention of local expertise and client relationships. Frans du Plessis, Managing Director of Grace Insurance, emphasised the importance of this move, stating that Darwin's unique market presents specific insurance needs, and the Add Insure team brings invaluable local knowledge that aligns perfectly with Grace Insurance's service philosophy.
Jayde Mulholland, CEO of Add Insure, expressed optimism about the transition, highlighting that clients will benefit from Grace Insurance's national resources while maintaining the trusted local relationships they've built over the years.
This expansion is part of Grace Insurance's broader strategy to establish a national presence. With existing offices in Perth, Sydney, Melbourne, and a recently opened office in Maroochydore, Queensland, the addition of the Darwin office further solidifies the company's commitment to serving clients across Australia.
Following the acquisition, Grace Insurance plans to launch a dedicated Strata team, marking its entry into the growing strata insurance market. This move reflects the increasing demand for specialist strata insurance advice and positions Grace Insurance to serve residential and commercial strata schemes nationwide.
Grace Insurance's growth trajectory underscores its client-first approach and strategic market positioning. By understanding the unique challenges facing small and medium-sized businesses across Australia, the company has built a reputation for delivering tailored insurance solutions and personalised service, driving strong client retention and referral growth.
As the insurance landscape continues to evolve, Grace Insurance's expansion into new markets and sectors demonstrates its commitment to meeting the diverse needs of clients and reinforcing its position as a leading Australian insurance brokerage.
