Farmsafe Australia is dedicated to improving the wellbeing and productivity of Australian agriculture by providing resources that help farmers implement proactive safety measures and make informed decisions. Through this partnership, WFI Insurance will assume the role of ambassador for Farmsafe Australia and sponsor the annual 'Safer Farms Report,' scheduled for release during National Farm Safety Week from July 14 to July 20, 2024.
Andrew Beer, Executive General Manager at WFI, expressed enthusiasm about the partnership, stating, 'WFI Insurance is delighted to be partnering with Farmsafe Australia. In line with our purpose 'to make your world a safer place,' we have a shared ambition to protect the safety and wellbeing of farmers and their farms.' He emphasized the importance of education and raising risk awareness to prevent accidents and injuries on farms.
Felicity Richards, Chairperson of Farmsafe Australia, highlighted the shared goals of both organizations in their concerted effort to decrease the incidence of accidents, injuries, and fatalities on farms. 'Farmers work in the elements, with large animals, chemicals, machinery, and heavy loads. Their work can be remote and solitary, with farmers often unaware of the significant risks they are exposed to. Together, WFI Insurance and Farmsafe can help farmers mitigate those risks and return home safely every day,' she said.
This partnership is particularly timely, given the recent statistics indicating a rise in farm-related incidents. The 2025 Safer Farms Report revealed that the past year was particularly challenging for Australian agriculture, with 72 farm-related deaths—the highest figure recorded in over 20 years. Additionally, claims involving impact injuries, such as those caused by vehicles or crush incidents, increased by 44%, marking the highest level of such claims in four years.
By combining WFI Insurance's extensive experience in rural insurance with Farmsafe Australia's commitment to safety education, this partnership aims to provide farmers with the tools and knowledge necessary to create safer working environments. The collaboration underscores the critical importance of proactive safety measures in reducing the risk of accidents and ensuring the wellbeing of those working in the agricultural sector.
