Transformation Needed in Life Insurance Sector for Customer Satisfaction
Why Insurers Must Evolve to Meet Changing Client Expectations
The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.
Insurance companies in Australia and other developed economies are grappling with meeting the evolving demands of clients, reveals a recent report by Capgemini.
The World Life Insurance study conducted by the consultancy highlights that a significant number of policyholders are dissatisfied, with one out of three finding policy terms too complex, and 27% expressing discontent with arduous application procedures.
Moreover, after policy acquisition, 25% of both retail and group clients express annoyance over prolonged waiting periods, while 23% are disappointed by the lack of accessible self-service features for policy modifications.
The process of claims has emerged as another pain point, particularly due to insufficient digitization. Approximately one-third of retail clients report facing a convoluted claims process, and 27% have cited a lack of empathy during their interactions.
According to the report, the industry is urgently reviewing its customer interaction strategies, mainly because penetration rates are declining in established markets.
“In an environment marked by high inflation and economic uncertainties, there is a tepid interest in conventional life insurance offerings,” observes the report.
Interestingly, even though increased interest rates have buoyed insurers' recent fiscal outcomes, the report warns that any short-term profitability could be overshadowed by long-term sluggish industry growth.
The push towards enhancing customer experience for most insurers is impeded by outdated infrastructure, the hesitance to embrace new technological innovations, and regulatory constraints, as indicated by Capgemini.
Insurers acknowledge the urgent need for modernization, yet merely 41% have succeeded in achieving or surpassing their recent modernization targets. Transforming customer interactions through factors like AI-enhanced human interface and boosting operational efficiency stands as an avenue for regaining the market edge.
“The growth opportunity is vast. It is crucial now to rejuvenate the intrinsic worth of life insurance products,” affirms Capgemini.
The findings of the report are drawn from surveys conducted with consumers and industry executives between May and June.
Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.
Vero has entered the residential strata market with a new nil-commission product, initially launching in Far North Queensland and Darwin before a planned national rollout. The move is significant for owners corporations, strata committees and managers because these northern regions are among the most challenging areas in which to secure affordable and suitable building cover. - read more
Delta Insurance’s move onto Ebix Australia’s Sunrise Exchange is more than a technology update. For Australian small businesses, including domestic and home service operators, it points to a broader shift in how specialist insurance products are being accessed, compared and placed through the broker market. - read more
New industry research has underlined just how central brokers have become to Australia’s general insurance market, with broker-placed business accounting for $35.6 billion in gross written premiums in the year to 30 June 2025. That represents about 46% of all general insurance written in Australia, within a total market of $77.9 billion. - read more
NEOS has moved further into digital underwriting with the implementation of UnderwriteMe’s Decision Studio, a technology designed to improve how medical data is captured and assessed across its life insurance products. The development, announced in late June, reflects a broader shift in the Australian life insurance market: insurers are looking for faster, more consistent ways to assess applications without losing sight of fairness, accuracy and customer experience. - read more
Domain’s latest FY27 housing market forecast, covered by Property Update on 25 June 2026, points to a more fragmented Australian property cycle than many landlords have faced in recent years. Rather than a broad national upswing, the outlook suggests performance will increasingly depend on city, dwelling type, affordability and local supply conditions. - read more
Australian property investors have been handed another major policy shift, with the Federal Government confirming on 23 June 2026 that it will support an amendment to ban future limited recourse borrowing arrangements for residential property by superannuation funds. In practical terms, the change targets new SMSF borrowing used to buy residential investment properties, rather than existing arrangements. - read more
Those who work the land know that every farm has its own heartbeat - its unique rhythm defined by the crops it yields, the livestock it nurtures, and the natural environment it exists within. Recognizing this individuality is crucial, especially when it comes to safeguarding your agricultural investment with the right insurance policy. - read more
New Zealand's farming community forms the backbone of its thriving agricultural sector, yet many overlook the critical importance of proactive estate planning. With farmland often being held within families for generations, securing its future is not just a financial concern, but a deeply personal one as well. - read more
In the heart of New Zealand's pastoral verdure, the significance of preparedness for natural disasters is paramount for the farming industry. The distinct landscape, while providing an idyllic backdrop for agricultural pursuits, is not without its challenges. Farmers are often at the mercy of nature's unpredictability, making disaster preparedness not just prudent but essential for the continuity of their livelihood. - read more
Farming is a vital part of New Zealand's economy and cultural heritage, representing a way of life for thousands across the country. With its unique landscapes and diverse climate, New Zealand farmers are renowned for producing a wide array of high-quality products that serve not only the nation's needs but also supply a multitude of international markets. - read more
Need a Quote?
Start your free farm insurance quote comparison here.
Knowledgebase
Moral Hazard: The concept that individuals may take on more risk when they do not bear the full consequences of that risk, often relevant in insurance scenarios.
No comments yet. Be the first to share your thoughts.